Insights

Resort Wellness: Beyond the Spa

By WATG Strategy
July 6, 2017

This complimentary paper was compiled by WATG Strategy. We offer clients research-led development advice, concept definition and financial feasibility to help simplify the complexities of resort development. We also produce white papers exploring trends and characteristics of sub-sectors of the hospitality and real estate industries.

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As the world’s population becomes increasingly conscious of their physical health and mental wellbeing, the global wellness industry is growing at a tremendous pace.

This increasing self-awareness, when combined with a burgeoning international travel market and the establishment of the ‘experience economy’, has caused wellness tourism to shift from niche to mainstream. Today, it is one of the fastest growing sub-sectors of the travel industry.

As customers seek more specialised and ‘out of the ordinary’ wellness experiences, developers and operators need to offer more innovative services and facilities.

In this 12-page paper, WATG Strategy has interviewed a cross-section of wellness operators and experts. By combining these market insights with our experience, we have assembled an overview of wellness trends and design characteristics.

Highlights include:

  • An overview of the wellness economy
  • Evolution of wellness tourism
  • Key geographical markets
  • The latest trends in wellness travel
  • Wellness design: How to build a healthy hotel

 

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