Advisory

Success begins with a great development strategy. We provide clients with solid, research-led development advice, concept definition, and financial feasibility insights to help simplify the complexities of real estate development. From subtle changes in consumer demand to global macro trends, we equip our clients with the insights they need to move confidently into the next phase of development and the resources to make it reality.

• Tourism Research + Strategy
• Market Segmentation
• Strategic Positioning
• Physical Programming + Phasing
• Feasibility Analysis
• Economic Planning + Investment Strategies

We will actively participate and facilitate the strategic planning and visioning of the development, including:

• Benchmarking the project with competitive and comparable developments
• Market trend analysis through primary research
• Programming, including amenities, massing, and layout of the mixed-use development in collaboration with the design team that is based on the supply and demand characteristics of the competitive market
• Identify potential hotel companies that may be appropriate for the development, based on the geography, market demand and brand recognition
• Assessment of market demand to identify source markets, consumer preferences and to position the project relative to local, regional, statewide, and international trends
• Develop a financial model that would yield a proforma and a return-on-investment analysis
• Identify, recommend, and facilitate introductions to prospective development partners, operating companies, financial consultants, consumer research firms, public relations firms, project managers and/or legal counsel at the appropriate time and integrate them into the process.

Our Advisory team works together with clients to further develop their vision and guide them through the complexities of real estate development. Using solid, research-led insights, we provide strategic advice, concept definition, and financial feasibility analysis to equip clients with the knowledge they need to confidently move forward. 

Our approach combines bespoke market analysis and trend forecasting, ensuring that every destination we design is not only innovative but also economically sustainable for the future. By benchmarking projects against competitive developments, analyzing consumer preferences, and identifying opportunities within the market, we lay the foundation for success. 

From programming mixed-use developments to identifying the optimal hotel brand for a location, our service covers all facets of development. We offer market segmentation, strategic positioning, and feasibility analysis to ensure our clients’ projects are well-positioned to stand out in the market. Our expertise extends across hotels, resorts, branded residences, and more, making us a trusted partner for projects of all scales. 

Through bespoke research, we analyze global trends and local market conditions, with a focus on tourism and residential sectors, providing comprehensive market analysis and benchmarking. Our expert recommendations include strategic concept positioning, typology development, detailed area programming, and key performance indicators. We also provide guidance on market segmentation, pricing, amenities, and target buyers, along with suggesting potential brand partnerships. To ensure successful project execution, we assist with financial feasibility assessments and operator selection, delivering actionable solutions from concept to completion.

At WATG, we believe that strategy is your edge. By aligning visionary clients with our creative strategy and dynamic design teams, we deliver market-driven, innovative, and appealing developments that meet and exceed expectations, ensuring long-term economic resilience and sustainable growth.