WATG | Gaming

Expanding our services into the gaming industry is down to our deep domain knowledge in hospitality and with the recent addition of SOSH to the business, we have many complimentary and crossover competencies which set us apart in being able to deliver great design, operationally precise and profitable projects for our clients on both the East and West coast of America as well as globally.  We have a deeper bench of expertise and can offer enhanced project timeline facilitation.

Architecture

• Full service projects
• Enhanced project timeline facilitation
• Offices serving East and West Coast US
• Global expertise
• Deep knowledge of ancillary projects typologies associated with mixed use gaming properties.

Interior Design

• Interior Architecture Specialist (Gaming)
• Renovation will be a large part of growing Interior Design services.
• Luxury Gaming project expertise multitude of typologies directly related to WATG core competencies:
• Hotel, guest rooms, meeting space, F+B, nightclub, spa back of house EDR, high limit privee, bars, retail.

Landscape Architecture

• Expanding our knowledge of resort and destination landscape applications.
• Entertainment landscapes that integrates technology, water, and sound.
• Podium or “on-deck” solutions requiring more technical competencies and requiring stronger Arch/LA integration.

Hospitality Advisory

• Pure gaming operators are acknowledging the value brand operators bring to destination IR’s.
• WATG’s Hospitality Advisory can assist in transforming a gaming project to a gaming destination

Global Gaming is Changing.
5 Trends WATG see Impacting the Industry.

Unique to our space, our research-led advisory and analysis service provides detailed insights, demographics and trends for business direction and guest experience, forming the foundation for highly informed holistic design, to encourage dwell time and effective use of adjacent spaces and customer journeys – translating to informed design and ultimately economic success. Here are some of our teams’ insights.

The Integrated Resort market has gained rapid momentum in recent years, bring a new set of players to the table. As competition increases so too does the need to evolve, innovate and differentiate.

WATG has been supporting our clients’ ambitions to meet the demands of consumers creating the next unique destination that is both social and highly personalized.

Integrated Resorts are increasingly looking for ways to capture a bigger slice of the premium mass segment, that is wealthy casino guests that travel independently to resorts and whom non-gaming factors can drive resort selection. In locations like Macau, premium mass reportedly equates to 30-50% of mass gaming revenue.

Luxury lifestyle elements and a consider mix of amenities that appeal to both casino patrons and non-gamers alike are now mainstays of the successful IR. One-of-a-kind elements such as experiential retail, thematic dining and cutting-edge wellness concepts are increasingly used to entice guests.

Shifting aspiration has been a segment of high rollers move away from demanding outright privacy, they want a more social approach with the option of exclusivity. On the other hand, mass market gamers – in line with broader trends are looking of unique personal experiences.