Master Planning

Since 1945, WATG has crafted iconic, landmark destinations across the globe. With over 560 built projects and 80 years of experience, our approach to master planning is built on a foundation of excellence. We have the largest portfolio of hospitality projects worldwide, ensuring that our designs not only meet but exceed expectations in terms of aesthetics, sustainability, financial viability, and operational efficiency. 

Operating in over 160 countries across six continents, WATG’s vast global experience is informed by a deep respect for local cultures and environments. We recognize that every place has its own story, and our master planning process integrates this understanding into every phase, ensuring that our designs honor the heritage and future potential of each location.

Our approach to master planning is collaborative from the outset. We engage with clients, operators, consultants, government officials, and other stakeholders early in the process to integrate ideas and visions seamlessly. With expertise across five studios—Advisory, Master Planning, Architecture, Landscape Architecture, and Wimberly Interiors—our team delivers cohesive, human-centered designs that are deeply rooted in the local context and culture.

At the heart of every WATG master plan is the human experience. We design environments that delight, surprise, and enrich lives by creating spaces that connect people with their surroundings. Our designs are more than just structures; they are immersive experiences that weave together the natural and built environments to tell compelling stories.

With a focus on eliminating risk and generating long-term value, WATG’s master plans are meticulously crafted to ensure economic, cultural, and environmental sustainability. Our expertise in competitive positioning, feasibility, land use, and planning enables us to deliver projects on time and within budget, while maximizing the return for our clients.

Our extensive portfolio spans a wide range of markets, including:

• Hospitality
• Senior Living
• Luxury Multifamily Residential
• Branded Residential
• Gaming and Entertainment
• Urban and Mixed-Use Developments
• Renovation, Restoration, and Refurbishment

This diverse experience allows WATG to adapt to the unique requirements of each project while maintaining a focus on delivering thoughtful, human-centered designs.

WATG leads the industry in technology integration. By utilizing cutting-edge BIM processes and collaborating with software developers, we ensure seamless communication and efficient project execution. Our innovative approach allows all stakeholders to clearly understand goals and responsibilities, resulting in faster project delivery and improved outcomes. 

WATG prioritizes the preservation of local cultures and natural environments. Every project we undertake is crafted with a deep respect for the landscape and community, creating vibrant, resilient destinations that grow and evolve sustainably. We believe in building places that enhance the quality of life, allowing them to thrive economically, culturally, and environmentally.

At WATG, we transform visionary concepts into tangible realities. Through thoughtful orchestration of visioning, concept development, and competitive positioning, our master planning services consider the physical character of the site while minimizing risk and optimizing long-term success. We are committed to creating beautiful, enduring places where people can live, work, and thrive.