Senior Living
Senior Living
As the global population ages and healthcare advancements extend lifespans, the need for innovative senior living communities is becoming more urgent. At WATG and Wimberly Interiors, we combine our decades of hospitality design expertise with a deep understanding of senior living to create environments that are not only functional but luxurious, offering a five-star lifestyle experience for retirees. Our approach to senior living blends comfort, flexibility, and innovative technology with thoughtful architecture, landscape architecture and interior design.
A New Generation of Seniors
Today’s senior living residents seek an active, vibrant lifestyle, with access to urban amenities, culture, education, and wellness facilities. They expect their living environments to reflect the high standards they’ve enjoyed throughout their lives. Retirees are moving away from isolated, age-restricted communities and toward multigenerational environments that allow them to remain connected and engaged with the world around them.
WATG designs senior living communities that blend seamlessly into the fabric of cities and towns, offering residents the freedom and flexibility to live life on their own terms.
Design Ethos
We approach senior living design with the same philosophy that drives our hospitality projects: we create spaces that inspire and delight.
Key Design Principles:
- Flexibility: Allow residents to age gracefully in their homes, with spaces that can easily adapt to changing needs over time.
- Technology: Integration of smart technology, supporting residents’ health and wellbeing while ensuring their comfort and independence.
- Community Integration: Spaces that encourage interaction with the surrounding neighborhood, whether through public parks, walking trails, or community events.
- Wellness and Fitness: Spaces that encourage physical, mental, and emotional health, with outdoor areas, yoga studios, and spa-like wellness centers.
- Dining Experiences: Multiple boutique dining options, moving away from the standard dining hall to provide residents with choice, flexibility, and the opportunity to enjoy the social aspects of dining.
Creating Communities
We believe that community is at the heart of an exceptional senior living experience. Seniors today seek more than just a place to live—they desire spaces that foster connection, engagement, and interaction with others. Our design philosophy prioritizes creating environments where residents can build meaningful relationships and feel a sense of belonging within their community.
Shared Social Spaces – Central to fostering community is the creation of vibrant shared spaces that encourage socialization and interaction. We design gathering areas such as community courtyards, lounges, and “main street” style promenades that function as natural meeting points. These spaces invite residents to engage in casual conversations, participate in group activities, or simply enjoy the company of their neighbors in a relaxed, comfortable setting.
Flexible Activity Areas – Flexibility is key when designing spaces that cater to a variety of interests. By incorporating multi-purpose rooms and modular design elements, senior living communities can offer a diverse range of activities—whether it’s a band rehearsal studio, an art workshop, or a pickleball court. These adaptable spaces allow for varied uses throughout the day, ensuring that every resident has access to activities that suit their lifestyle.
Dining as a Social Experience – Dining spaces play a crucial role in fostering community in senior living. Gone are the days of rigid, institutional dining halls. Instead, we create diverse dining environments with multiple restaurant-style venues, grab-and-go markets, and communal kitchens, offering residents the flexibility to dine when and how they prefer. These spaces are designed to encourage spontaneous interactions and shared meals, transforming dining into a social experience where residents can forge new friendships.
Multigenerational Design – Community is not just about connecting with peers—it’s about engaging with people of all ages. Senior living communities are often part of larger multigenerational developments, providing seniors with the opportunity to interact with younger generations. Whether through shared public spaces, proximity to cultural or educational institutions, parks, and cultural and retail spaces, these environments help seniors remain active participants in the wider community.
Baby Boomer Trends for Senior Living
The baby boomer generation, the largest generation ever, brings a unique set of expectations and desires as they transition into their senior years. Unlike the silent generation, often characterized as thrifty, humble, and modest, Baby Boomers are known for their exacting, self-confident, and independent nature.
The Future
As the global demand for senior living solutions continues to rise, there are several key factors that developers and investors should consider:
- Urban Integration: Senior living communities in urban environments provide proximity to family, culture, and educational opportunities, enhancing residents’ quality of life.
- Multigenerational Design: Including senior living components within larger multigenerational developments can minimize risk and appeal to a broader market.
- Hospitality-Based Amenities: Seniors increasingly expect hotel-quality amenities, from wellness facilities to gourmet dining experiences, and these elements are essential for attracting discerning residents.
Turning Silver into Gold
In this WATG White Paper a selection of the major issues currently impacting the senior living sector are analysed and the prevailing business models are placed under the microscope. The paper focuses specifically on the United States and China, and looks at the trends that drive and differentiate Senior Living development in the world’s two largest economies.
At WATG, we understand that senior living is about more than just housing—it’s about creating vibrant communities where residents can thrive socially, emotionally, and physically. Our designs foster connection, promote activity, and build a sense of togetherness, ensuring that senior living is not only a place to reside but a place to truly live.
Projects and Insights
- Senior/Later Living
Baby Boomer Trends for Senior Living
- Senior/Later Living
Baby Boomer Trends for Senior Living
- Strategy & Research
Residential Learnings from Hospitality Design: Elevating Comfort, Ease, and Connection Through Hospitality Principles.
- Strategy & Research
Residential Learnings from Hospitality Design: Elevating Comfort, Ease, and Connection Through Hospitality Principles.
- Strategy & Research
Residential design that enriches lives through a hospitality ethos
- Strategy & Research